Florie is an exceptionally passionate seamstress and designer working under the name Love White Rabbit from her studio currently based at the Makers’ Yard in the heart of Leicester City Centre’s Cultural Quarter.

After studying Fashion and Contour Design at university and working for bridal and lingerie designers, Florie continued her love affair with sewing and creating contoured garments; first on her own designs in the Enochian Collection and then later with local independent labels and fashion start ups around the world. Her bespoke orders and freelancing services has enabled her to exercise her multitude of design and manufacturing skills from CAD concept boards through technical design and pattern cutting to final garments and, in some cases, small production runs.

Florie’s love of detail is the key to her longstanding passion and dedicated client base. Whether it’s a simple loungerie camisole top or an exotic burlesque showstopper ensemble, nothing gives her more pleasure than taking an idea and a length of fabric and turning it into a wearable work of art.

When Florie can be persuaded to step away from her studio, she enjoys spending time with her house bunnies, Loki and Bellatrix, and jetting off to the sunny skies of California where she feels most at home!


Bettylicious ♦ Blossom Concepts  ♦  Cocoa Couture  ♦  Envy Collections 
Fab Bikini Apparel ♦ TheĀ  G Collection ♦ Helen Howe Atelier ♦ Native Reflections
Ora the Label (formerly Sorty Swimwear) ♦ Marie Sansome ♦ Solid Swim
Tutti Rouge Lingerie ♦ Velvet Architect ♦ Viva Voluptuous ♦ Your Highness Fashion

Previous Experience

Angela Vickers Bridal Design  ♦  Angels Carrying Savage Weapons
FairyGothMother ♦ Made By Niki Lingerie ♦ Rachel Lamb Bridal Design


Sewing  ♦  Design and Developmen  ♦  Manual Pattern Cutting/Grading
Mood/Inspiration Boards ♦ Technical Flat Illustrations ♦ Spec Sheets/Tech Packs


Corsetry  ♦  Costume  ♦  Dance  ♦  Festival  ♦  Intimates
Lingerie ♦ Luxury ♦ Resort ♦ Special Occasion ♦ Swim